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Critical Factors in Outbound Lead Generation Success, Part 3: Contact Strategy

April 11, 2019 by Marilyn Soares

Critical Factors to Outbound Lead Generation Success - Part 3 - Contact Strategy

In the two previous posts in this series, I talked about the need to hire the right agents for the outbound role, train them well, and prepare them to deliver the right messaging to your prospects — all critical elements to generating strong conversion rates. To run a successful outbound lead gen or sales acquisition […]

Filed Under: Outsourcing Insights Tagged With: call center technology, contact strategy, lead generation, outbound voice

Critical Factors in Outbound Lead Generation Success, Part 2: Messaging

November 29, 2018 by Marilyn Soares

4 Critical Factors to Outbound Lead Generation Success, Part 2: Messaging

Words are powerful. The right words spoken by a skilled contact center agent are not only powerful but persuasive as well. And in an industry where relatively low conversion rates may be considered a “good day,” the words used in a message (the call script or call guide) can make the difference between a closed […]

Filed Under: Outsourcing Insights Tagged With: agent training, call center, lead generation, outbound voice

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