In the two previous posts in this series, I talked about the need to hire the right agents for the outbound role, train them well, and prepare them to deliver the right messaging to your prospects — all critical elements to generating strong conversion rates. To run a successful outbound lead gen or sales acquisition […]
Critical Factors in Outbound Lead Generation Success, Part 2: Messaging
Words are powerful. The right words spoken by a skilled contact center agent are not only powerful but persuasive as well. And in an industry where relatively low conversion rates may be considered a “good day,” the words used in a message (the call script or call guide) can make the difference between a closed […]
